Company
The team
Building the phone people are happy to put down.
Why we exist
Every phone today is optimised for engagement. We are building the first phone optimised for disengagement — a device that serves you, then gets out of the way.
The problem is not willpower. The problem is the phone itself.
Founders
Two founders. One thesis.
Antoni Wuczyński
CEO / Product
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Brittany Perera
CTO / Android & AI
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Advisors
People who keep us honest
[Advisor Name]
Behavioural psychology
Research fellow at [University]. Published on digital habit formation and intervention design.
[Advisor Name]
Hardware & manufacturing
Former VP Engineering at [Company]. Shipped 50M+ units across three product lines.
[Advisor Name]
Consumer brand
Built and scaled [Brand] from zero to Series C. Knows how to turn a thesis into a product people love.
What we believe
Four principles. No exceptions.
Friction, not restriction
The phone can do everything. The difference is what's easy.
No dead ends
If a user wants to do something, there is always a path.
Full capability
Any Android app works. Banking, rideshare, work tools — all available.
The competition is the iPhone
If this device ever makes someone reach for their old phone, it has failed.